The multiple-award winning singer was unveiled today as the new global creative director of Blackberry in New York.
"She believes in the product and technology," BlackBerry CEO Thorsten Heins said in a statement. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.''
"She believes in the product and technology," BlackBerry CEO Thorsten Heins said in a statement. "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.''
Alicia, who joined the CEO on stage, said:
As global creative director, my goal is to inspire creativity with this platform, and I'm so excited to jump right in. I want to bridge the gap between the work phone and the play phone," she noted.